Design Thinking Assessment Feedback
Assessment 2 Brief
How might we create active spaces that increase guest and community engagement at the Summit: EcoLodge site?
Distinction
Great job Lewi! You've analysed the initial problem well and your solid research work integrates seamlessly, enhancing both your report and the "how might we" question. You've done a solid job using relevant design concepts to come up with a good range of solutions. You've identified and picked a solution that really meets the needs of the brief. Nice work! You've applied design thinking tools, techniques, and practices really effectively. You've shown well how these have guided your decision-making to successfully complete the task.
Assessment 3 Brief
The Problem statement: In line with the Ecolodges core values of sustainability, reducing environmental impact and social engagement; using the Design Thinking process, you will select one of the following three problems statements to address in this assessment.
Food option chosen
How might we use sustainable practices to create a food-based experience that connects EcoLodge visitors to the surrounding environment and locally sourced foods?
Food option chosen
How might we use sustainable practices to create a food-based experience that connects EcoLodge visitors to the surrounding environment and locally sourced foods?
Distinction
Hello Lewi,
Very good empathy and encompassing empathy mapping.Good ideation section. Nicely presented and easy to read. It would have been nice to see some sketches of your ideas, and some 'Crazy eight' ideas. Very well set out design brief and insightful reflection.
Well done.
Assessment 1
Distinction
Thank you for your submission for Assessment 1 in Design Thinking.
You have worked well through all of the exercises, delving into the experiences and focusing on the important aspects of each task. You need to push yourself more when ideating. Generate as many ideas as possible then you have more concepts to select and refine from. Please be careful when using handwritten work in any future submissions. Your handwriting could be easier to read. Written annotations in working documents are okay, but you should consider typing up blocks of text like the reflections. Please read through the grading matrix to see more detail on how your submission's strengths and weaknesses were identified.
You have worked well through all of the exercises, delving into the experiences and focusing on the important aspects of each task. You need to push yourself more when ideating. Generate as many ideas as possible then you have more concepts to select and refine from. Please be careful when using handwritten work in any future submissions. Your handwriting could be easier to read. Written annotations in working documents are okay, but you should consider typing up blocks of text like the reflections. Please read through the grading matrix to see more detail on how your submission's strengths and weaknesses were identified.
Design Aesthetics Assessment Feedback
Assessment 2 Brief
Your client is the Bombinate Juice Company, a start-up organic pressed Juice company that is looking to enter the market with 2 lines, an apple juice and an apple and wild berry juice product. They have asked you to design a bottle or can label that is appealing to their target audience, people 16 to 30 y.o, who are either gym members or who regularly exercise. The company is a small-scale organic juice business in Dunalley, Tasmanian. They want to establish themselves as a playful brand with an ethical approach to manufacturing.
Distinction
Lewi, you have produced some very solid final designs. I like your focus on understanding the target audience Gen Z and Millennials. You needed to show a connection to design aesthetics theory and your design choices. While you have made good choices, you haven't explained your decisions in Design Aesthetics terms.
Assessment 3 Brief
You have just finished your first design project for the Bombinate Juice Company (Assessment 2). Your design for Bombinate’s new Juice bottle/can labelling was accepted by the company and they have asked for your help with some more design work. As a part of their marketing strategy, Bombine Juice Company have taken up an offer to do promotion activities at a variety of Gym facilities in Hobart, Melbourne, Sydney and Perth.
The company would like you to create 2 designs for this promotion.
1: Product one is a point of sale ‘Shelf Wobbler’ to draw attention to the juice when on display in a retail setting.
2: The second Product is a poster that will be placed on the back of the doors in toilet cubicles in gym venue. The finished design, must be a portrait poster based on A4 dimensions. It should be design for a view distance of 1100 to 1300mm.
1: Product one is a point of sale ‘Shelf Wobbler’ to draw attention to the juice when on display in a retail setting.
2: The second Product is a poster that will be placed on the back of the doors in toilet cubicles in gym venue. The finished design, must be a portrait poster based on A4 dimensions. It should be design for a view distance of 1100 to 1300mm.
Your poster design It must feature the company branding (as developed for assessment 2) and an information graphic that shows the pressed juice production process. Bombinate believes that an information graphic that explains their production process will reinforce their brand values of organic and fun. The design of the poster should reflect the aesthetics of the promotional shelf wobbler and the branding that you have developed for Bombinate Juice Company in assessment 2.
The documentation of the juice production process in the information graphic must be factually correct any additional text (taglines, marketing slogans or written details) are your responsibility to create. You must document your design process and the reasons behind your aesthetic decisions.
The documentation of the juice production process in the information graphic must be factually correct any additional text (taglines, marketing slogans or written details) are your responsibility to create. You must document your design process and the reasons behind your aesthetic decisions.
Distinction
Good work Lewi, for a higher grade you needed to really learn into the design aesthetic terminology, and speak to how the elements and principles of design help to inform your designs.
Assessment 1
Pass
You have done some good work describing the impact on you or your reaction to the visual elements of each of the selected design. You needed to focus in more on the relevant visual features using terms and concepts that we have covered in the content for Design Aesthetics.