Profile

Location: South Brisbane, QLD, Australia
Current Position: Senior Graphic Designer
Experience: 20+ years in strategic design and visual communication, with high-profile clients including ABC, Boeing Australia, and Mercedes-Benz.

Lewi Hirvelä is a highly experienced and versatile senior graphic designer with over two decades in media, branding, motion graphics, and digital and print design. Known for his work with leading brands and prominent Australian organisations, Lewi demonstrates impressive creative leadership, technical expertise, and a strategic approach to design and branding. He brings an authentic, conscientious approach to each project, with a keen focus on user experience and social impact.

Lewi is well-suited for senior leadership roles, especially those requiring a blend of strategic design thinking, stakeholder engagement, and digital innovation. His work style and values align well with mission-led organisations or those prioritising brand evolution and customer-centric growth. However, his introspective nature and sensitivity to interpersonal dynamics may warrant careful alignment in leadership contexts where resilience and rapid decision-making are essential.

Lewi’s professional portfolio spans major industry players, showcasing an advanced understanding of both design mechanics and brand strategy. His work with organisations such as ABC Brisbane, Boeing, and Mercedes-Benz reflects his ability to lead complex creative projects and produce impactful work. Notably, his Cannes Lions accolades underscore his capability to deliver work that is both visually compelling and strategically effective.

Brand Evolution and Positioning: Lewi’s talent for evolving visual identities and creating memorable branding aligns with the needs of companies in transformation or rebranding phases. His strategic creativity could add substantial value to an executive team or board seeking to position themselves as design-led and forward-thinking.

Customer-Centric Design Approach: With experience in accessibility-focused initiatives (such as pharmacy access mapping), Lewi would be an asset to organisations prioritising inclusive, user-centred design, particularly within sectors like healthcare, public services, or consumer technology.

Lewi demonstrates a progressive approach to technological adoption, as evidenced by his openness to integrating AI into design processes. This willingness to embrace innovation signals his suitability for digital transformation initiatives, enhancing both creative workflows and operational efficiencies.

Future-Proofing Creative Processes: Organisations seeking to remain competitive through AI and digital innovations would benefit from Lewi’s forward-thinking approach. His adaptability makes him a strong candidate for senior roles with a focus on digital transformation or modernising creative practices.

High-Impact Digital Storytelling: Lewi’s extensive experience in digital media positions him well for companies aiming to strengthen their storytelling and engagement strategies through digital channels.

Lewi’s projects often reflect a commitment to social causes and accessible design, indicating a socially aware and ethical approach to professional undertakings. His work on waste management and accessibility projects suggests a conscientious approach to both client and audience needs. This ethical orientation would resonate well with organisations aiming to reinforce their corporate social responsibility (CSR) and diversity and inclusion (D&I) objectives.

Fit with Mission-Driven Entities: Lewi’s values would align strongly with purpose-led organisations where CSR and community impact are central to the mission.

Trust and Brand Authenticity: His commitment to socially responsible projects bolsters his potential to represent and humanise a brand effectively, particularly in sectors where consumer trust and authenticity are key.

​​​​​​​Conclusion and Recommendations

Lewi Hirvelä is a seasoned creative professional whose technical expertise, brand-building abilities, and forward-thinking approach make him well-suited for roles that require innovative design thinking and customer-centred strategy. His experience aligns with organisations looking to differentiate through digital storytelling, ethical branding, and the adoption of emerging technologies. However, his success in executive roles would be maximised within environments that can provide support in areas like commercial strategy and decision-making resilience.

Chief Creative Officer or Head of Brand: Positions focused on strategic creative direction, brand evolution, and digital transformation would be ideal for Lewi’s strengths.

Board Positions in Mission-Driven or Consumer-Focused Firms: His conscientious approach would align well with organisations where CSR and consumer trust are priorities, though mentorship in governance responsibilities would enhance his readiness.

Executive Roles in Tech-Driven or Design-Led Companies: Organisations embracing digital transformation would benefit from Lewi’s enthusiasm for technology, with data security measures in place.

Overall Potential: High for Brand Strategy and Creative Innovation
Recommended Role Level: Senior Executive / Emerging Board Member
Anticipated Development Areas: Strategic Decision-Making, Financial Oversight, Data Security Awareness